Responsible for providing strategic and operational marketing across the Exelin Group, which includes our sister companies SWMAS and Hinkley Basecamp, Lynda regularly calls on her 20 years of experience harvested from a wide range of sectors and disciplines. Her unique blend of marketing, PR, business development and project management expertise has been honed in a variety of public and industry focused sectors including the Institution of Mechanical Engineers, where, as Regional Business Development Manager, Lynda developed an insight into the operations and demands of the engineering and manufacturing sectors.
Lynda's approach to marketing and client relationship development is further enhanced by her additional qualification as an Executive Coach and Leadership Mentor. Embedding a greater understanding of client (both at individual and organisation levels) needs and behaviours benefits Lynda's approach to strategic marketing planning and delivery, further promoting her 'client-centred' focus.
In her spare time, you'll find Lynda outdoors, preferably at the beach or out on the Quantocks, endeavouring to upgrade from body-boarding to surfing (at the beach, not in the hills), fine-tuning her very amateur photography skills, or trying to convince her family she is a half decent rugby player.
- Great ideas & new ways of thinking
- The sea
- A smile